BIC Lighter’s Campaign cont.

This was an exercise trying to polish how I can create a similar looking campaign in 3 different ways. Ones that look visually appealing while not feeling so “advertised” & “in your face”. I chose BIC lighters in this mock campaign for the simplicity of the product. I was also able to play with the back lit effect on the type which allowed me to better polish my understanding of typography as a whole.